Photos are a great for you to tell your brand’s story. You’ve probably heard the famous phrase, “a picture is worth a thousand words.” Publishing high-quality and visually appealing images on your website are key to building an attractive brand and engaging customers. Not only will crisp shots show off your products and staff, but it shows that you care about the details. Taking the time to do a professional photo shoot and update your website also shows that you’ll go the extra mile to create a better user experience.
Photos provide emotional appeal and can communicate more information at a faster rate than written work. However, there are a lot of factors to consider when creating these photos, such as style, location, props, and team members’ poses. If you want potential customers to interact with your website more, a professional photo shoot is likely the next step for you.
Show, Don’t Tell Your Unique Story
Creative projects require a lot of planning and preparation. You will need to visually represent your brand’s message. To achieve this, you and your creative team need to think about these questions:
- What products or services do you sell?
- Who is your ideal client?
- What sets your business apart from competitors?
- How do you want potential clients to feel when they enter your site?
- What does your ideal client’s customer journey look like?
Once you have answers to these questions, you can start brainstorming. To nail down your style, you can find ideas on platforms like Pinterest and Instagram. When you find something you like, write them down or save them. Then, our media production team can figure out how to achieve the same look but make it unique.
It’s important to have a clear picture of your target audience because then you can feature them on your site. People buy more when they feel seen and catered to by the brand. You should also address your customers’ needs during your shoot, so customers know exactly what you’re selling. Don’t forget to take a look at your competition, so you can generate some ideas and avoid having similar themes.
Set the Scene for the Professional Photo Shoot
Decide early on whether your professional photo shoot will be indoors or outdoors. This will give you time to find the perfect location and can inform the time and date of the shoot. The ideal time to take pictures outside is early morning or late afternoon. Any time between then will look subpar due to harsh sunlight. Weather can also be unpredictable, so you should be cautious when preparing an outdoor shoot. Always have a backup plan or be ready to reschedule if a storm suddenly appears. Still, outdoor photoshoots typically get beautiful results. There is usually more space to get different angles outside, and the natural light makes images look extra crisp.
Meanwhile, indoor photo shoots give you more control. You can shoot on the day, and at the time you planned, regardless of the weather. You’ll also be able to control the light and get the perfect shot. If you will be shooting at your business location or office, just make sure there’s enough space for different shots, and that it’s well lit.
Props and Team Positions
Before you shoot, make sure you have everything you need. You should have the staff, uniforms, products, furniture, and anything else you need on hand. Make a list of the objects, services, and staff you want on your website, and do what it takes to make sure they’re there. Also, consider putting a face to your brand to help establish trust and approachability. As the owner, people should know who you are.
Plan your poses ahead of time too. Otherwise, you and your staff might feel uncomfortable in front of the camera. There are also a lot of different shots you should get. We can capture them interacting with a client, performing a service, or smiling brightly for a headshot. Outfit choices are also important. You and your team members want to look professional and presentable. Ideally, the color of your respective outfits should complement the theme and color of your website. If you want to increase cohesion, you can all wear company uniforms.
Schedule a Professional Photo Shoot with Rise Local
If you need help planning and coordinating we can help! Once that’s done, Rise Local can provide an expert photographer and conduct the professional photo shoot. Simply share your ideas with us and we will represent your brand in the best light possible. We offer many services for building up your website, and providing a seamless photo shoot is one of our expertise. Give Rise Local a call, and we will help you plan and execute your ideal shoot.