Top 7 Digital Marketing Myths

Digital marketing is an incredible asset for small and local businesses. However, some common myths make business owners hesitant to utilize these services. Today, we’ll debunk those myths!

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Tips for Choosing a Digital Marketing Agency

Hiring a digital marketing agency is one of the most important decisions you can make for your business. A good agency will assess your needs and provide you with solutions– not headaches. They will become responsible for driving traffic to your website, which will ultimately convert to sales.  Each business is unique. So is each

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Make Smart Business Decisions Using Google Analytics

Google is providing new insights about rising consumption trends with Google Ads The information Google collects using Google Analytics is incredibly useful to business owners. However, understanding website traffic statistics can be quite challenging. We’ll be honest with you– analytics are hard. People spend a lot of time and money to gain expertise about this

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Why Hosting Matters For Local Search Results

When most business owners talk about SEO they are usually thinking about on-page optimization. For those who don’t know, on-page optimization is just developing pages on your websites to make them rank higher in search engine results pages (SERP). Digital marketing folks love to sell that stuff because it’s easy, high-margin work. The problem is

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The Big Host Backstory: What Every Local Business Owner Needs To Know

Dear Business Owners, The rumors are true. Who hosts your website, how they do it, and where their servers are located can greatly impact your search engine rankings. The implications are astronomical. There are some common issues you’ll have to contend with if you choose to host with big business. First, even a fantastic website

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Digital Marketing Strategy

What is a marketing strategy? A marketing strategy is essentially a game plan. It’s a comprehensive guidebook for reaching prospective consumers and converting them to loyal customers. A solid digital marketing strategy will evaluate what products or services the company is offering, including brand messaging, data about the target audience, and a variety of other

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