Rise Local is here to make your brand stand out from competitors. Don’t let your business get lost within the noise of all the others. Do you want to be one of the first brands customers see during their search? Paid advertising is the answer. Our paid advertising team at Rise Local offers a multitude of campaigns and paid ads to grow your reach. Once you have a strong website with informative and action-oriented copy, it’s time to invest in paid advertising. Here are some of the main projects that Rise Local covers.
Pay-Per-Click (PPC Ads and Campaigns)
Pay-Per-Click advertising is an effective tool for your overall digital marketing strategy. If you want to increase your brand awareness, while boosting your search rankings and discovering more qualified leads, this is the best place to start. PPC ads and campaigns are used to direct traffic to a particular website. Every time an ad is clicked by a user or visitor, the publisher (Rise Local) will get paid a small percentage. But every time an ad is clicked, a potential or loyal customer is directed to your website or a specific landing page.
We can place PPC ads and campaigns in all sorts of mediums, including search engines and social media platforms. We rely heavily on keywords for your success and bid on the ones that are relevant and tailored towards your specific target audience.
A landing page is often referred to as a “lead capture page.” It is a single web page that appears in response to clicking on an SEO search result or an online advertisement. This page displays direct sales copy and is a logistic extension of the advertisement. If used effectively, these pages generate leads and encourage them to take action.
Social Media Ads
Social media ads are a part of PPC advertising. This strategy presents sponsored ads on popular social media platforms and targets particular sub-readers. Each platform is distinct, and they reach different audiences. But don’t worry. Rise Local will help you figure out which platforms are the most suitable for your business. We will come up with a paid advertising plan from there.
Social Media Retargeting
Social media retargeting connects you with customers who have already visited your site on social channels. This paid advertising strategy reintroduces them to products or services they were already interested in and offers them a promotion that encourages them to return to your website and make a purchase.
Our Rise Local team runs many paid advertising campaigns, such as Facebook, Google, and Waze Ads campaigns. Our advertising team will create and design campaigns, and run targeted ads on these platforms in a variety of ad formats.
Our team also creates and maintains local television campaigns for businesses of all sizes. We have successfully invested in internet research and development, production, post-production, and data analysis to ensure that our television marketing campaigns are top-tier and smooth. Rise Local manages television commercials and web components that tie into it. We can share TV ads on over 100 TV channels at over 100 million households simultaneously. One of our top projects is the Spectrum Reach campaign, which is where customers discover local businesses.