The logo is one of the most important aspects of your brand’s identity. It is one of the first things your potential clients will see. Since people make snap judgments, a good logo design is essential.
Less is More
Designing a good logo isn’t as easy as you might think. One major element you need to achieve in logo design is simplicity. Your logo needs to be simple yet effective. You need to sell a brand and tell a story, just using carefully selected colors and lines.
If your design is overly complex, the audience will be confused. They won’t know what they are looking at. You need to remember that most people won’t spend hours analyzing your logo. They will glance at it and continue with their day. That means your logo needs to be readable and instantly recognizable. Think about Target or Starbucks. Even if you’re driving down the road at high speeds, you’ll still recognize the company from just a brief glance.
Logos are also the base point from which other marketing efforts grow, and leads to brand awareness and customer loyalty. Just think about it. When you see the green and white Starbucks mermaid, chances are you’ll want to stop and pick up an iced coffee. People love the brand so much that they walk around with Starbucks cups and mermaid stickers adorn their laptops. When you see an Apple logo on a new phone, you just have to have it. Why? Because the logo is easily recognizable, and because of Apple’s marketing efforts, you now associate it with value.
Good Logo Design is Memorable
Ideally, your audience will see your logo and remember it forever.
Your logo doesn’t necessarily need to have your business’ products on it. If you own a bookshop, a logo that incorporates a book icon is great– but unnecessary. The key to good logo design is simply creating a unique and captivating logo. If you think about it, car brands rarely use a car in their logo. The logo for BMW is a rotating airplane propeller, and Citroen has a chevron-shaped gear on it.
A good logo design should represent the idea and motives of the company, not its product.
Make It Flexible
Your company’s headquarters will have a logo on the front door, the company vehicles in the parking lot, and maybe even on the flag that’s waving outside. You will also need to print your logo on pens, uniforms, business cards, or even on huge billboards. The point we’re trying to make here is that your logo needs to work as a brand identifier on different marketing materials, no matter how tiny or gigantic the medium is. Just imagine having a complex logo on a pen or lapel pin. It just won’t work. The details will get lost, and it may become completely unrecognizable.
Another thing to keep in mind is color choice. You need to select a palette that will help your customer understand what you’re about subconsciously. Your logo can be black and white, but sometimes, it is necessary to add some color.
A Timeless Design
While some design preferences change over time, the logo should remain timeless and elegant. You can keep up with changing design trends in product packaging and ad campaigns, but logo design should be consistent. Customers hate design changes and might see it as a fundamental change in the company. Do what you can to remain consistent.
Experiment with Rise Local Logo Designs
Each company is unique. Their history, mission, staff, products, and services are all different. That’s why the graphic designers at Rise Local provide several options, so you can select the one most in line with your vision. We understand that your logo is an extension of your brand identity and it needs to reflect your company and its story. Contact us today to learn more about our branding initiatives for small and local businesses in Texas.