Professional Service Business
Dominate Your Local Market
For the professional service business, we always recommend the start with a local campaign since this campaign is the fastest way to rank locally for the services you provide. As a professional services provider, you require a much broader reach to book more appointments. A local campaign is a foundation for a broader organic strategy making it the natural place to begin marketing your business.
Even big local brands with multiple locations fail to focus on leveraging the basic location signals that make the difference in getting more local leads, such as the proximity of your address, your distance to the point of search or the Searcher-Business Distance, having a physical address in the city of search, and the proper GMB and directory listing category associations, and link signals just to name a few. They seldom even have location-specific landing pages SEO optimized properly.
The amount of real estate at the top of the map pack of Google and other search results is drying up. The search engines want you to buy paid ads. Experts at
Our Comprehensive Local Search Campaign Includes Everything You Need to Maximize Your Location’s Local Search Visibility
- Data Aggregator & Accelerator Submission Pack
- Rise Local Paid Insertion Submission Pack
- Yext Knowledge Professional Paid Inclusion
- Google My Business Optimization
- Bing Places Optimization
- Social Media and Local Ranking Tracking
- Duplicate Listing Suppression Service
- Review Monitoring and Response
- Review Gathering and Funnel Tools
- On Demand Local Search Presence Reporting
- Dedicated Support from the Local Search Specialists!
Price is Per Location
- $500 /month the first location
- 12 Month Initial Commitment
- Cancel With 30 day Notice After 12 Months
More Than 5 Locations?
Multi-location businesses with more than 5 locations may qualify for special pricing. Find out more today.
Next is a Well Optimized Website
Once you have launched the local campaign it is time to get your website built to Google’s standard. Our goal is to build a base of content as quickly as possible so you’re ready to begin a social audience targeting and possibly even limited local paid search strategy.
Our process will then focus on helping you build out and publish new content so we will be taking lots of notes and making recommendations that apply to your specific situation.
Podum Marketing Platform
Podum has the tools and webmaster support needed to quickly produce and publish the rich, localized content professional services providers need to dominate their local markets.
Lighting Fast Web Hosting
Fast Landing Page Design
Lead Capture and Alerts
With Podum we support the enitre website.... not just the hosting account. This includes content uploading and editing support.
PioneerEverything you need for a perfectly optimized website!
- Initial website design and development with ongoing support that includes a custom website built on Podum WP stack
- Includes the migration & hosting setup for your existing website ($24.95 /month hosting) with a 15 point analysis
- Setup Google Search Console, Site Verification, and Analytics
- Unlimited content planning and upload support
- Comprehensive On-Page SEO Optimization for up to 5 pages per month
ConquerorEverything you need to support social/paid search campaigns
- The complete Pioneer package
- Web forms and email notifications for every landing page
- Full support for all tracking cookies and scripts
- Tailored Google analytics reporting for every campaign
- Dynamic Call Tracking Setup with up to $100 a month in call credits Included
- Fully managed remarketing campaign with up to $100 in monthly ad spend included
- Expert Website Analytics, Call Tracking and Remarketing reviews available on request
Get Total Control of Your Local Media Spend and Reduce Waste!
Local and Paid are the fastest ways to generate leads. To maximize your market share, however, you must employ a content strategy to cover that organic search and social channels. The good news is with
While building and managing your paid and social ads we will be fully transparent about the media cost, very communicative about your goals and never prioritize how much money you can spend but focusing more on how much money we can not waste. Building an audience experience is what makes the difference, not how much local media you do or do not buy.
In many cases, the local campaign by itself will generate enough phone calls and appointments to keep your
Low Management Fees
We provide you with full reporting access to all the ad networks we manage so you know exactly how your money is being spent.
Easy Funding Options
We can manage your ad funding for you or you can pay Google, LinkedIn, Bing, or Facebook direct.
- Flat $500 campaign setup
- Ads display on one network
- Manage up to $1000 in monthly ad spend
- Flat $750 campaign setup
- Ads display on up to two ad networks
- Manage up to $3000 in monthly ad spend
- Flat $1500 campaign setup
- Ad distribution on up to 5 ad networks such as Google, Bing, Facebook, Instagram, LinkedIn, Twitter etc.
- Manage up to $9000 a monthy in ad spend
Once we get this point, you will need to be a client to find out more about our processes for content expansion, social content development/amplification, audience building, and CRM integration solutions so you can streamline your appointment booking.