Service Area Business Marketing Strategy

A Service Area Business (SAB) must keep their trucks rolling to stay in business.  We recommend a multi-channel marketing strategy built on top of our Podum website hosting and publishing localized content to our standard to get the best results.

If you want to be the big fish you have to rank high in local search. A local search campaign is the fastest way to increase traffic to your website and make your phone ring without paying for ad spend. The sooner we get started on local the faster the results, so it always makes sense to begin the local campaign while getting your hosting and website issues worked out. 

Meanwhile, you need a good search engine optimized and mobile responsive website. When it comes to getting websites to the top of search results the mobile version or having a super fast loading fully responsive website is what makes the difference. 

 

Podum Marketing Platform

Podum has all the core technical features and webmaster support needed to support multi-channel marketing campaigns.

Rank Higher

A lot of the technical SEO considerations are baked into Podum so your published content ranks higher, faster.

Lightning Fast Web Hosting

Really fast web servers means better search engine indexation and return on ad spend.
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SSL Certificate

Securely capture lead data. It’s not only the right thing to do, but Google will love you for it too.

Fast Landing Page Design

All the tools we need to create professional landing pages with a/b tests on the fly.

Lead Capture and Alerts

Notify your team as soon as a fresh lead gets submitted.

Awesome Support

With Podum we support the enitre website…. not just the hosting account.

Marketing Channels

After you sign up for Podum you are ready to start marketing your business online. These channels will give SABs the biggest bang for their buck.

Local Search

Unlike traditional SEO that places heavy emphasis on keywords, local campaigns are all about your location. With a local campaign, you will get more phone calls and leads because you will rank higher in local organic search and map search results.

Why Start with Local Search for a SAB?

Unlike traditional SEO that places heavy emphasis on location keywords and the searcher’s history, local campaigns are all about matching your physical address based on user proximity and the overall results competition for your Google My Business category.

Ranking in the map pack as a SAB means your business service area is well defined and localized.  It needs to be very clear how far you will drive to provide your service for each city you have a location to support.  Your reach is limited based on the competition for search results in the service area. If you work out of the home you should really consider the  SOHO (small office home office) business address impact on your location’s potential reach and visibility. 

Ultimately the success and reach of local search campaigns are only limited by the number of cities or locations you have to answer calls and dispatch trucks from.

Our Comprehensive Local Search Campaign Includes Everything You Need to Maximize Your Location’s Local Search Visibility

  • DA Submission Pack
  • Rise Local Submission Pack
  • Yext Knowledge Professional
  • Google My Business Optimization
  • Bing Places Optimization
  • Social Media Tracking
  • Duplicate Supression Service
  • Review Monitoring and Responce
  • On Demand Local Search Presence Reporting
  • Dedicated Support

Per Location

  • $500 /month
  • 12 Month Initial Commitment
  • Cancel With 30 day Notice After 12 Months

More Than 5 Service Areas?

Multi-location businesses with more than 5 service area locations may qualify for special pricing.

Find out more today.

Paid Search Marketing for Additional Reach

Once your website has all the call tracking scripts and the content is flushed out with service descriptions and a great story it is time to focus on expanding reach. The best way to increase reach is with Google Local Service Ads or Paid Search combined with Facebook and Google Ramarketing Campaigns. 

The goal here is not to spend money but to prevent waste. How your campaign is structured around your business goals and rules and how it is actually built in AdWords or Bing Ads plays a huge factor in how much you pay per each click or impression.

One of the ways we know which ads worked and which ones don’t is using call and conversion tracking reporting. Unlike many ad agencies we never recommend using anything other than dynamic number insertion call tracking for the website and only using static call tracking for any future billboards (do folks even buy those anymore?) 

Paid Search

In many cases, the local campaign by itself will generate enough opportunities to keep all your service trucks rolling. In that case, you would only spend money on paid search on slow days when you use a few more leads or to overlap your local map and local organic rankings for the share of voice in the results and improved click-thru rates, a SEO factor in your overall position on the page for everything.

Low Management Fees

Since we host all sites we market it saves you a lot money.

Complete Access

We provide you with rull reporting access to all the ad netwoks we manage so you know exactly how your money is being spent.

Auto-Upgrades

When you are ready to increase your ad spend beyond the spend threshold we will automatically upgrade you to the next tier of service and expand the campaign.

Beautiful Campaigns

We don’t believe in arbitrary limits on the number of keywords, ad text, etc. Instead we build the campaign that makes sense for your budget and business goals.

Amazing Scripts

Our scripts deliver better marketing results with less ad spend.

Easy Funding Options

We can manage your ad funding for you or you can pay direct.

What’s Next?

Local and Paid are the fastest ways to generate leads. To maximize your market share, however, you must employ a content strategy to cover that organic search and social channels. The good news is with Podum content expansion got a whole lot faster and cheaper. As we build out your website and set up your paid search campaigns we will be taking notes and be given you plenty of options.