CMO & Co-Founder
Since 2000 Mike has helped hundreds of DFW local business owners save millions in wasted marketing expenses by eliminating broken agency relationships, wasteful ad spend, and useless online services that fail to deliver results. Mike’s straightforward, no-nonsense approach to local marketing transforms struggling businesses into market leaders, saving jobs, and restoring family fortunes.
More of an advocate than a sales guy, Mike is a long-time Board of Directors Member of the DFWSEM and a frequent contributor to the BBB & Local U as well as a popular speaker at leading industry events including the State of Search, Rocks Digital, and Pubcon.
When Mike isn’t helping business owners optimize websites he tweaking with LS race cars or playing with his 4 kids.
CEO & Co-Founder
An entrepreneur at heart, John’s passion is
With a diverse background in marketing center operations and support
John hates writing about himself in the third person, but Mike insisted that John mention he was an Internet Operations manager at Superages.com for several years
John spends his time with his 4 kids and enjoys classic rock and fooling with the guitar.
Supervisor, Order Management & Content Marketing Manager & Specialist
Chandler Hopper is Rise Local’s Chief Content Officer at Large. She coordinates with all aspects of content production for our clients and stakeholders. Chandler is a true taskmaster and one of her special skills is having an inbox near zero.
As scholar and graduate of TCU Neeley School of Business, Chander brings tremendous organizational and customer service experience to Rise Local’s clients. She provides expert recommendations for website content marketing plans and ideation while pushing her content and media publishing contributors to produce the best media that creates a compelling and visual story. One of her focus areas is in-studio green screen interviews that help Rise Local share what makes the brands we work on behalf of so special.
Chandler spends as much free time as she possibly can with her horses and 4 legged family.
Our Origin Story
Rise Local is a digital marketing agency focused on Content Strategy, Local Search Presence Management, Marketing Automation, SEO, Social Media, Media Production, and Optimization. We are based in Dallas and we LOVE what we do.
Our founders Mike and John have years of experience leading teams and working in directional media marketing going way back from the GTE/Verizon Yellow Pages in 2000 to today. At Verizon Mike had won a string of national sales awards by helping business owners successfully shift their marketing dollars from yellow page print ads to paid search products. His customers loved it because Internet ads were cheaper than print ads and delivered better results.
John had been an Internet operations manager for Verizon SuperPages, then the largest Internet Yellow Pages(IYP) directory in the country. While Superpages got a lot of great traffic, there simply wasn’t enough of it so John recruited, trained and organized a team of 70 paid search experts. The team spent millions building websites and Google AdWords campaigns for all of SuperPages Pay-Per-Click customers.
Local marketing agencies have become sales organizations and less marketing operations. The local practitioners with the technical skills, passion, and commitment required to build a website and manage the campaigns have been replaced by “marketing consultants” and “project managers” who bundle and ship work overseas. That was something that didn’t feel right to John and Mike.
In desperation, some local business owners have tried bringing marketing functions in-house. Unfortunately, the business results seldom recoup the production, operations, and media spend much less actually grow the business. They just don’t always know the technical details and SEO standards that get the best results.
John and Mike realized that local business owners need an advocate. They needed someone with years of local media experience to help them rise above the noise and grow their business.
And that, my friends, is how Rise Local got started.
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We are the most accessible and easiest digital marketing professionals you have ever worked with. That is what really separates us from the others.
Whether you want to talk over the phone, via email, text message, and/or schedule time in our Dallas office conference - room we got you!
2727 Lyndon B Johnson Freeway Ste 785
Dallas, TX 75234