Dallas Pay-Per-Click (PPC) Campaign Management
Pay-Per-Click (PPC) advertising is a strong and effective tool in the overall scheme of your digital marketing plan. When you invest your hard-earned money in advertising we want to make sure it’s worth the time, money, and effort. Investing your money in PPC advertising will increase brand awareness and improve your reputation. It also boosts your search rankings and delivers more qualified leads. It works alongside our SEO strategies and adds consistency to your overall messaging.
Before investing money in PPC advertising, we need to strategize and conceptualize an effective advertising campaign. A well-thought-out campaign is the key to seeing a return on your investment. That’s where Rise Local, your Dallas-based marketing experts come in with more than 15 years of experience in PPC marketing. Much like the continually changing dynamics of Search Engine Optimization (SEO), PPC is a constantly evolving marketing tool and must be properly maintained to deliver the most efficient increase in sales and overall revenue.
With over a decade of experience in PPC, our team knows how to target your audience using keywords, how to develop a robust marketing strategy, and most importantly, tap into new markets better suited to your brand. With Rise Local on your side, your PPC will improve the overall traffic to your site and lead your customers directly to the pages that convert into sales. Our marketing creates advertisements that: provide more leads for your website, generate more conversions for your business, and increase your overall return on investment.
PPC And SEO Together Drives Sales Growth
The strategy that delivers greater success in PPC utilizes various avenues of marketing that will partner with our SEO strategy. Pay-Per-Click management offers you more control than with organic search improvements. PPC allows you to jump straight to the top of search results much quicker than SEO alone. A powerful PPC strategy will make use of the following channels of advertisement in SEM and can have a greater impact on the traffic of your business. Below are some great platforms we can leverage for effective paid advertising efforts.
Google AdWords – Google is the largest search engine by far accounting for 60-70% of the desktop market and nearly 90% of mobile searches. Our strategies to get you ranking on this search engine are cost-effective and will get eyes on your website.
Bing Ads – Bing is the second largest search engine and accounts for 15-20% of the overall market. Bing has a comparable amount of users compared to other search engines, but Bing is a lower-cost alternative location for advertising.
Facebook Ads – Facebook is the largest social media platform and caters to billions of potential customers. Utilizing the ability to advertise and market on this platform is an effective tool for reaching many potential customers and allowing interaction directly with your customer base.
More PPC Advertising Platforms – Apple Search Ads, Instagram, Messenger, Atlas, Audience Network, Waze Ads, are also great platforms we can utilize to market your business. The options are practically endless, and we can help you determine which would be most effective for you.
Ads That Deliver Results
We know how to create PPC ad content that engages and attracts the right audience and leads them through a sales journey. This process will help you achieve the desired goals for your brand and your new clients. Once Rise Local gets to know your business and its goals, we can help you turn a profit on your advertising efforts. Our goal is to develop effective PPC campaigns or to improve the strategy of your current PPC campaigns. Many of our campaigns increase the number of clicks on your website and lower the average Cost Per Click (CPC).
Rise Local PPC Advertising
In Pay-Per-Click advertising, we try to make sure that you see a greater return than your initial marketing budget. We determine what keywords will be most effective for your business, but we don’t stop there. Rise Local PPC marketing experts will continue to monitor your ad performance and costs for the duration of the campaign. Contact us today to schedule a free consultation. We can help figure out where you rank in comparison to your competitors and develop a strategy to make sure you will consistently outrank them.