Photos are a wonderful form of visual storytelling and essential to any digital marketing strategy. In this day and age, images are everywhere. You can see photos as you scroll through social media or when you click on an ad. No matter where you look, one of the first things you’ll see are pictures. So, knowing that photos are so relevant, why should you settle for low-quality photos or stock images? Your brand needs fresh and original photos to stand out among competitors. The images on your website should capture customers’ attention and welcome them to explore your website. These photos will represent your brand and help build customer loyalty. Photos are often the first impression people have of your company, and they help potential customers resonate with your company.
People’s attention spans have shortened over the years. Most people lose concentration after 8 seconds! If you want to provide valuable information within this timeframe and make sure people remember it, photos are an excellent content solution. People process visuals 60,000 times faster than words. That being said, photos communicate more than words can.
Enhance Your Brand
As soon as you think of a brand, an image accompanies it. That is exactly what your potential and regular customers experience too when thinking about your brand. The images associated with your brand should feel authentic and trustworthy. Photos tell your brand’s story. They are a quick and simple way of communicating your company’s values and what it has to offer. Images also provide an emotional appeal, which is how you get customers to relate to your brand.
Improve Your Website
Your website is home to your brand, your mission, your values, and your products and services. You want to keep your customers engaged with your website for as long as you can. Having high-quality photos greet them as soon as they enter your site is one of the best strategies for retaining their attention. Additionally, customers want to know exactly what they are buying online before making a purchase. Crisp and professional images of the services or products you sell will help customers feel more confident about buying.
Genuine photos of you and your staff appear more approachable. When people can associate a face with the brand they’re more likely to trust you. While shopping online, you don’t have the benefit of greeting and impressing potential customers in person. That’s why pictures are so important. They allow you to establish a friendly and authentic connection from behind a screen. Even if customers meet you in person before hiring you, their first introduction to your company will still likely be online.
Content that Benefits from Photography
Photography should always play a role in your digital marketing strategy. There are many elements on a website that can and should be communicated visually:
- Products and services
- Ideal customers
- Employee profiles
- Social media marketing
- Customer journey
- Marketing campaigns
Rise Local Photography in Dallas, TX
Good content is original. That’s why Rise Local is committed to providing professional photo shoots for local businesses. We’ll meet you in the field or invite you to our professional studio, to capture images for cross-platform use. If you want to improve your branding, website, or digital marketing– high-quality photos are the next step. Get in touch with the expert production team at Rise Local, and let’s create your visual story together!