Email marketing remains one of the most effective digital marketing strategies available to businesses, easily surpassing other social media platforms. This is because of the sheer number of people using email. Only 79% of Americans use social media, while 91% use email. This means that by utilizing email you can easily disseminate newsletters and promotional materials to more people. On average, email generates $38 for every $1 spent.
This is a 3,800% ROI making it one of the most effective digital marketing options available. Email sequences, advertisements, and promos are great to keep your subscribers up to date on new products, sales, and company news. Having a dedicated email also makes it easy for current and prospective customers to reach out to you for support.