Creative visuals are an important element in any digital marketing plan. Graphic design should be incorporated into your company’s content creation strategy for a number of reasons. First, graphic design is a language all its own. It can capture an audience’s attention and disseminate succinct messaging just by using carefully placed colors and lines. Our graphic designers can streamline messaging to target your audience and increase brand recognition across several platforms. High-quality designs also add credibility to your business and make you appear to be more of an authority. These designs are more than just pretty pictures. They are concise messages constructed using symbols, typography, colors, imagery, and consumer psychology. Graphic designs allow you to communicate a message or important information to your consumer in an easily digestible way. Finding the perfect visual hierarchy, layout, typography, and design is something of a science.
A well-designed logo is one of the most important things a graphic designer can do for your business. A good logo can easily become a signal of trust and quality. Logos help people identify who you are, and after a time they will recognize it and be able to identify your service on sight. It’s also one of the first parts of your brand that a prospective customer will interact with it. Unfortunately, people do make snap decisions. So it’s important to put your best foot forward and only use a professional logo. Otherwise, people may never take the time to get to know your brand.
A well-designed landing page is important. It can help direct the viewer’s attention where you want it to be. Catchy graphics can be used on landing pages and incorporate information or a call-to-action. Studies have shown that the human brain actually processes images 60,000 times faster than text, and 90% of the information transmitted to the brain is visual. You also want to ensure you invested in a high-quality landing page because this is typically where someone lands after clicking on an advertisement. You don’t want to pay for an ad just for someone to click off because the page they found was poorly designed and didn’t offer the right information.
Consumers crave consistency. They want to know what to expect each time they click on your website, order a product, or schedule a service. A brand guide can help establish your brand expectations and allow you to be consistent. It will also help differentiate you from competitors and keep you authentic. A typical brand guide should include a logo, typeface, fonts, color palettes, and image libraries to represent your brand. This will not only help improve your digital marketing efforts, but can inform traditional marketing elements like brochures, flyers, and package design. Once you establish a brand guide you can experiment with a variety of marketing tools including:
- Website design elements
- Social media ads and banners
- Animated graphics and videos
Rise Local Graphic Design
Graphic design is a marketing art form that rises above language barriers. A simple, yet beautifully designed logo can improve brand awareness and brand recall. One graphic design can also be leveraged across several platforms which is cost-effective and offers your customer a sense of consistency. If you’re interested in elevating the visual appearance of your website and increasing sales leads, get in touch with the content creation team at Rise Local! We specialize in creative marketing solutions for local businesses and would be happy to help you out.