Copywriting

Great Content Attracts Converting Viewers

Copywriting

What is Copywriting?

“Copy” is a marketing word that refers to all the words on your website, ads, social media, and all marketing collateral. Great copy is the cornerstone of any marketing strategy. Copywriting is the process of creating copy for your business. This type of writing is both an art and a science, as it has a more complex goal than to entertain, inform, or persuade. We write to tell our clients stories, explain their products and services, and persuade potential customers to choose them to fulfill their needs. That is art. However, good online copywriting also has to satisfy an invisible audience: the search engine. This means that in addition to writing engaging and useful content for potential customers, keywords and phrases must be included along with other SEO best practices. This is where copywriting becomes a science. Finding the right balance of copywriting art and science is crucial to marketing success.

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Why you need professional copywriting?

Writing a clear, concise copy that engages readers and search engines is a delicate process. First, the writer must create content that is easy to read, has good sentence structure, and is free of spelling and grammar errors. Copy that uses too many complicated or industry-specific terms can be really difficult for readers, so it’s important to have a copywriter who understands how to balance everyday language with professional terminology. This way, your potential customer can relate to your content, but can still recognize your expertise. Additionally, copy with spelling, and grammatical errors are very challenging to read. Your customer is likely to lose interest and leave the page if they have to piece together disjointed sentences or figure out which word you meant. A professional copywriter is an expert in spelling and grammar and knows exactly how to write quality content that keeps readers interested and ready to buy from your business.

Of course, the most beautiful, engaging copy in the world won’t work for your business if no one can find it. That’s why great website copy must integrate keywords and phrases and SEO best practices. Professional copywriters like we have at Rise Local have a host of research tools at their fingertips to determine which search terms your website should be targeting. With that information, copywriters optimize your copy to cater to the search algorithms so your website ranks higher when your potential customer searches for your products or services.


The Rise Local Method

Writing content that is compelling to customers and catered to search engines is a challenge we meet head-on. Our professional copywriters spend time getting to know your business and researching your industry to create relevant, valuable articles, and web page content that captures users’ attention. Additionally, they use search data and metrics and SEO knowledge and skill to amplify that content’s effectiveness in search results. The combination of these skills creates content that both attract new customers and nurtures existing leads.

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Rise Local creates exactly what people want to read

Content planning and strategy is a critical consultative process that begins with understanding your business and goals. The better we know you, the better we can represent you through our writing. We will schedule a time to meet with you in person or over the phone, so we can learn about your company, the services you provide, how you got started, and anything that distinguishes you from the rest, like awards or community service.

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  • Core Content Development

Each website begins with core content, the five pages necessary to have in place at launch. These serve as a starting point we will build on as we expand your website’s content to include detailed information pages about your business, your services, and the locations you serve.

  • Content Expansion

We take the information you give us and use it to build out your website with service pages, location pages, about pages, and more. This content expansion provides even more information to your audience and helps your website rank highly in local search results.

  • Blog Ideation and Banners

We take the information you give us and use it to build out your website with service pages, location pages, about pages, and more. This content expansion provides even more information to your audience and helps your website rank highly in local search results.

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