Video marketing has been growing in popularity these past couple of years, especially vlogs. It has changed the way brands market to potential customers. Videos offer a personalized experience, and it puts a face to your business. This form of marketing is especially useful for small to medium businesses. It helps your brand stand out against other bigger companies that dominate the market.
Vlogs are essentially a blog in the form of a video. Rise Local is a leading digital marketing agency in Dallas and the rest of Texas. Our professional videographers can help you create monthly vlogs to increase your website traffic and sales.
What Is a Vlog?
When a brand tells a story or informs their audiences through regular video content, it can take the form of a vlog. You can start a vlog on many different platforms. For example, YouTube and your business’s website are great places to start. Your content should be informative, relevant, and entertaining. Your goal is to have audiences follow the call to action, whether that be exploring your company’s website or purchasing a product/service.
The more consistent you are with posting vlogs, the more exposure your brand receives. Audiences like consistency, so your videos should provide that familiarity and trust.
Advantages of Vlogging
Here are a couple of reasons why you should invest time and resources into regular vlogs.
Most brands only get as personal as an “about me” section or images of employees. Rise Local will take your business to the next level. By having you or your employees in front of the camera, potential customers will be able to put a face to your brand. It will automatically become more humanized and personable.
This helps build trust and allows your business to become more memorable. People are more likely to remember the kind faces and vibrant attitude that your employees demonstrate in videos, than a post they read about.
Vlogs can work as a supplement for blogs or other content that you write. If used correctly, they can advertise your products and services. They can inform consumers on how to use the product or describe the features that your service offers. This will help them make an informative decision when they are ready to purchase.
Dive into how your product or service solves their needs, why they need to invest in them, and how they cater to their interests. Insert calls to action at the beginning of the vlog, as well as during it, and then reinforcing it at the end. Don’t miss any opportunities to send consumers to your website.
Studio Video Production at Rise Local
Our professional videographers and production team will make you shine. Our studio lighting lets us control everything, so there will never be a dull moment. We utilize our Blackmagic video camera to capture stunning footage, and our studio is padded to prevent any access noise. As a result, you will have crisp images and sound to accompany your vlog. And you don’t need to worry about what you will say either. Our professional copywriters will create a script for you! All you have to do is show up with great energy.
Team Up with Rise Local
So, if you want to take your business to the next level, get in touch with Rise Local today. We provide comprehensive digital marketing services to local SMBs, and we are easily accessible. Let us help you take the next step into video marketing, and get your regular vlog rolling!