Content Marketing Engages Customers And Increases Conversions
This type of marketing is oftentimes even more effective than traditional marketing channels. That’s because you’re actually offering your client something of value instead of using antiquated pressure selling tactics. People obviously don’t want to feel like they’re being forced into something. But by creating engaging content, you can capture their attention and start building a relationship. Then, your company will be at the forefront of their minds when they are ready to purchase.
Content marketing is one of the most effective marketing strategies available to businesses, but it’s more of a long-term strategy. The idea is that people will become more familiar with your brand over an extended period of time, and you’ll become their trusted solution. If you’re looking to build brand recognition and get more loyal customers, this is probably the route for you. However, if you’re looking for a quick solution and immediate website traffic, you might want to consider another marketing strategy.
Although, you shouldn’t decide to skip content marketing hastily. Once people visit your website, the content they see will either convert them or prompt them to click off. So, ensure your website addresses customer pain points before pouring money into a paid ad campaign that results in thousands of clicks and no sales.
What is Content Marketing?
Unlike copywriting, content writing isn’t always sales-driven. You might incorporate some elements of copywriting into your content marketing plan. However, content marketing is essentially just sharing free content with potential customers online.
Now, this may seem counterintuitive to profit-minded people. It’s understandable that as a business owner, you might not want to let customers in on trade secrets, encourage them to do something themselves, or spend money on something that might not pay off right away. But we’re here to tell you this is one of the best ways to market your business.
If people see that you’re trying to overcharge them for a simple service or use pressure sell tactics when they know nothing about your company, you’ll likely lose the sale. Content marketing allows you to welcome newcomers to your business and ease them through the sales funnel at their own pace. By providing free and useful information, people will begin to feel more trust in you and will likely continue coming back for information.
Content marketing also helps keep lower-paying jobs away– freeing up time for larger jobs. This marketing type also increases the likelihood that subscribers will consider you an authority when a need does arise. You’ll have much better luck completing the sale once people actually require your service.
The Importance of Content Marketing
A lot of business owners convince themselves that content marketing isn’t necessary. It takes too long to see a payoff, and they’d rather just start a paid ad campaign to get the calls rolling. While it’s true that PPC helps more people find your business, this is ultimately flawed thinking. The purpose of content marketing is to establish your credibility and provide valuable information so people will think of you when a problem arises. This is a long-term marketing solution, but it can continue to pay off for years to come.
Blogs and videos are a popular way of doing this because people will see that you have a solution even if they stumble upon the content months after it was originally published. Although there are many other content types SMBs should consider integrating into their marketing plans. eBooks, case studies, infographics, white papers, downloadable checklists, guides, and templates, or even offering a free course are all great ways of showing off your expertise and converting prospecting searchers into paying customers.
Content marketing also allows customers to find you organically. Paid advertising is beneficial, but it’s more costly than investing in SEO and typically yields a one-time sale. Search engine optimized content has the potential to be seen by people who didn’t know they needed your services. That’s partly because many content types are shareable, but it’s also because the content is at the heart of search engine optimization (SEO). The more high-quality pages or blog posts you publish, the higher Google and other search engines will place you in organic search results pages. By optimizing your content, you can get your content in front of local customers who are ready to buy your product or service.
Dallas Content Marketing Experts in Dallas
Rise Local is a content marketing agency headquartered in Dallas, TX. Our team of copywriters, content writers, and digital marketing strategists work day in and day out to identify your ideal customer’s pain points, and generate content that caters to them. Not sure if content marketing is the right marketing tactic for your company? Well, schedule a free consultation with Rise Local. We will discuss your goals and determine if this or another digital marketing solution will better help you achieve them.