We Build the Infrastructure. Then Run the Ads.
Half the businesses we audit have broken attribution. Google is learning from bad data and optimizing for the wrong signals. Before we spend a dollar on ads, we fix what the algorithm is actually feeding on.
Server-side tracking. CTM call attribution. GHL CRM integration. Proper Thank You pages. Conversion-ready landing pages. A full campaign build — then active AI-assisted management by a team that never charges a percentage of your spend.
- Server-side conversion tracking
- GHL CRM integration
- Thank You page architecture
- Conversion tracking scripts
$1500
One-time build fee — infrastructure first
0%
0% Of your ad spend — flat labor and platform management fee only
15+
15+ AI-assisted optimizations per month
100%
Your account, your data, always
GARBAGE IN.
GARBAGE OUT.
- Campaigns launched with no server-side tracking — Google optimizes on whatever data has cost you $5,000 to learn
- Call tracking not connected — Google doesn't know calls happened, won't optimize toward them
- Thank You page doesn't fire — conversions aren't tagged, cost per conversion is wrong
- No reports on CPA by campaign, ad group, keyword — you're flying blind with someone else's budget
- Management fees % of spend — agency makes more money when your budget goes up, regardless of results
- You don't own the account — when you leave, the data and history goes with them
- Server-side Tag Manager (GTM/server-side) deployed and verified — Google gets clean, reliable conversion data to train on
- Call Tracking Metrics (CTM) or CallRail connected to GHL — every call attributed and tied to a campaign and keyword
- Conversion-ready Thank You pages with proper event firing built to $1,500 setup spec before campaigns run
- Monthly spend, calls, cost per lead — you see everything, always, in real time. No black box.
- Flat monthly fee — we make money by being efficient, not by growing your budget
- Your Google Ads account, your CTM account, your CRM — you own everything, always
THE $1,500 BUILD.
WHAT IT ACTUALLY COVERS.
→ GTM/GA4 + CRM Setup
Tag manager configured, conversion events firing, CRM pipeline connected. Google gets real data from day one.red language machines understand.
→ Call Tracking Metrics (CTM) or CallRail
Dynamic number insertion deployed. Every call attributed to its source — campaign, ad group, keyword.
→ Server-Side Tag Manager Container
Cookieless tracking layer that captures conversions even when client-side scripts are blocked.
→ Thank You Landing Pages
Unique pages per campaign with proper event firing built to $1,500 spec so attribution is clean from the start.
→ Campaign Construction
Ad accounts, ad copy, audiences, lists, negative keywords, bid strategy — built and verified before launch.
→ Advertiser Verification
Identity and business verification through Google's advertiser identity and business verification process.
→ Landing Page Conversion Build
Page speed, call-to-action placement, form setup, call depth, and CTA depth — click imitation eliminated.
→ Conversion Tracking Scripts
Precise click, form-submit support, and call depth scripts. Clean conversion history from the moment campaigns are live.
THREE LAYERS. AI-ASSISTED. HUMAN-REVIEWED.
Month one we’re fixing the foundation and training the algorithm. After that, our proprietary AI tools take over the repetitive work so the algorithm can learn. Then the real work — the decisions that belong to a human — happen in a closed loop between Kevin and your account.
"Paid search isn’t ‘set it and forget it’—it’s a duty of care. If you’re not paying attention, optimizing, and evolving with the platform, you’re actively losing money.”
LAYER 1 — ENTITY
Do it faster than the work that doesn’t require human judgment.
Bid adjustments, negative keyword harvesting, quality score monitoring, search term analysis — AI runs these continuously so Kevin’s time goes to strategy, not spreadsheets.
- Automated bid strategy monitoring
- Search term review + negative expansion
- Quality score tracking + alerts
- Impression share analysis
- Ad rotation performance signals
LAYER 2 — CONTENT
Make decisions that belong to a human. Every flag, every week.
Kevin reviews every optimization flag, every anomaly, every spend change. We don’t automate decisions — we automate the work that surfaces them so the right person can act fast.
- Weekly campaign review + optimization notes
- Budget pacing and adjustment approvals
- Ad copy testing decisions
- Landing page performance calls
- Monthly strategy session with client
LAYER 3 — AGENTIC READINESS
Leads that don’t get called back in 5 minutes don’t close.
Your GHL CRM gets the lead the moment it’s submitted. Automation sequences start immediately. Kevin monitors speed-to-lead across every campaign and helps you tighten the handoff to your sales team so the ads actually close revenue.
- GHL pipeline automation on lead receipt
- Speed-to-lead monitoring per campaign
- Lead quality scoring by source
- Lost lead re-engagement sequences
- Attribution loop back to ad platform
BUILD, LAUNCH, AND LEARN
This is where we earn the right to optimize. Tracking deployed and verified. GTM configured, CRM connected, CTM live. Campaigns built and launched — copy, audiences, bids, negatives.Google's algorithm is collecting real conversion data for the first time. Everything seeded. Nothing rushed. This phase is slower by design — the foundation you build here determines every result that follows.
OPTIMIZATION KICKS IN
Clean conversion data starts doing the heavy lifting. Once conversion history is meaningful, Google's Smart Bidding starts working for you instead of against you.Kevin begins active optimization cycles — harvesting negative keywords, testing ad copy, adjusting bids by daypart, device, and geography. CPAs begin moving. Cost per lead trends down as the algorithm learns what a real customer looks like for your business.
STEADY STATE — MAINTAINED, HUMAN-OPTIMIZED
This is not a set-it-and-forget-it system — it's a maintained machine. Monthly reporting covers spend, calls, cost per lead, call-to-close rates, and revenue attribution where tracking allows. Kevin reviews with you monthly and adjusts strategy based on what the data shows — not what sounds good in a deck. The difference that makes client retention what it is for Rise Local: this is the point where other agencies stop working. We don't.
MORE CREATIVE REMARKETING
By now Google has 6+ months of clean conversion data and your cost per lead is predictable. This is where we layer in remarketing audiences, creative rotation, and competitor conquest campaigns.Visitors who didn't convert get followed. Past customers get retention offers. Competitors' searchers get your ads. The foundation work from Month 1 is now compounding — every dollar works harder because the algorithm knows exactly who your best customers are.
WE NEVER CHARGE A % OF AD SPEND.
When an agency charges 10–15% of spend, they make more money when your budget goes up. That’s an inherent conflict of interest. Rise Local charges a flat monthly management fee. We make money by being efficient, not by growing your budget. Our AI tools are built to maximize the quality of conversions, not inflate the quantity of impressions.
You control the budget. You own the account. You own the data. If you leave Rise Local tomorrow, you take your Google Ads account, your CTM account, your CRM, your DNI, and every campaign we’ve built with you. The only thing you lose is the team working on it.
THE ONLY WAY THIS WORKS
Flat fee management only survives as a model if the work is actually good enough to retain clients. That discipline is built into how we operate. We can’t hide behind a spend-percentage when results slip. You’ll know — because you own every number in the account.
NOT AN ACCOUNT COORDINATOR. KEVIN ADAMS.
Kevin Adams Paid Media Director, Rise Local since 2009 CEO, Predictive Online Marketing Former Verizon / SuperPages — same era as Mike
Kevin has managed paid media for local businesses for 15+ years. He managed Google Ads and local service ads at enterprise scale at Verizon before joining Rise Local. He's not a junior buyer optimizing off a checklist — he's a strategist who's seen every version of this platform and knows where the leverage is.You control the budget. You own the account. You own the data. If you leave Rise Local tomorrow, you take your Google Ads account, your CTM account, your CRM, your DNI, and every campaign we've built with you. The only thing you lose is the team working on it. You just need to not owe us money and give a proper 30-day cancellation notice.
When your company runs with Rise Local, Kevin manages the account. Not a coordinator. Not a rotation of analysts. Kevin. He built the optimization methodology we use, he trains the AI layer that supports his work, and he runs the monthly review calls personally.
His background at Verizon Information Services means he managed performance marketing at a scale most local agencies never touch. He knows what the platform is capable of — and what it needs to perform: clean data, honest attribution, and a team that doesn’t confuse activity with results.
When your campaigns run with Rise Local, Kevin’s looking at your account every week. The AI flags the anomalies. Kevin makes the calls. You get both — and you never pay more than the flat fee to have them.
DIRECT ACCESS
Rise Local clients work directly with Kevin — not through a ticketing system, not through an account coordinator. Google Meet or phone. Real conversations about real performance. No account managers standing between you and the person running your campaigns.
Designed for businesses that are ready to run paid traffic on a properly built foundation. Includes the $1,500 infrastructure build, full campaign management, GTM + CRM integration, call tracking, and Kevin Adams running your account every month. No percent of spend. No long-term contracts.
LEAD FLOW CONTROL PLAN
IS YOUR ATTRIBUTION TELLING GOOGLE THE TRUTH?
If your Thank You page isn’t firing, your calls aren’t tracked, and your CRM isn’t connected — Google is optimizing for the wrong thing. We’ll audit your current setup and show you exactly what it’s costing you.