Over 85% of the U.S. population uses the internet. There is no doubt that establishing a solid web presence is the best way to reach a wide range of people. Customers across the country, or even globally will be able to hire you. But most importantly, local clientele will be able to find you. Traditional “brick and mortar” companies that were successful in the past, are falling behind their competitors who are optimizing their online presence. Online companies are more accessible to potential customers, which gives them a significant advantage. Rise Local will provide you with all of the tools you need to establish yourself as an industry authority online, and reel those lost customers back in. Below are some ways you can leverage internet marketing to improve your profits, help customers find you, and grow your business.
Provide Better Customer Service
Everything these days is fast. Customers demand immediate responses to their questions and quick resolutions to their problems. This can be achieved through instant messaging on social media platforms, responses to reviews, or replies to public forms of communication like tweets. However, you can also provide better customer service through more indirect channels. This can include setting up a Google My Business (GMB) account, listing your company in GPS applications, or having a user-friendly website packed with useful information that will answer the customer’s questions without them having to contact you.
Creating a great, user-friendly website for your business allows customers to easily learn more about your products and services. If they have any questions they should be able to easily navigate your website to find an answer. FAQ, product and description, and about pages should answer most or all of their questions. This will save you and the customer time. If you’re not providing the most convenient services then they will simply look elsewhere.
Email marketing can help you update customers about promotions and information relevant to them. It shows them you care about their interests and want to keep delivering solutions to their problems. A “thank you” email lets them know you’re grateful when they purchase from you.
Your customers are likely talking about your business online. Being able to address their praises and concerns will nourish their trust in your brand. Responding to their praises will make them feel appreciated too and likely to do it again.
Save Money by Improving Your Web Presence
Whether you’re a new business waiting to launch or a “brick and mortar” company looking to expand your brand awareness, establishing even a basic online presence will be the most cost-effective and profitable way to find customers. When you’re just starting out, opening online allows you to hire less staff and avoid the costs of renting an office. If you’re in retail you can run an e-commerce website and ship products right from your home. If your company provides services you can take service requests online and travel to the necessary location. Rise Local can handle all of the technical aspects of creating your online presence. Then, we can market you effectively on a budget.
If you’re an established company looking to transition online, you will make more money because it’ll be easier for customers to find you and spend their money. Rise Local can create promo videos that will sell your services and can be published on multiple online platforms.
Increase Your Exposure and Sales
When you optimize your website for local search potential customers will be able to find you fast. With the help of Rise Local, you can help increase your visibility and rankings. There is no limit to the number of people you can reach, nor how many can shop on your website at a given time. This dramatically increases your chances of making sales. The capacity for your company to succeed is limitless.
Establish an Outstanding Web Presence
If you are ready to begin your online business, reach out to Rise Local today. We are a digital marketing agency that offers a wide range of services such as hosting, social media management, SEO, and content creation. We will provide all the necessary needs to increase your company’s exposure. If you want to learn more about our marketing strategies, contact us today for a free consultation. Let’s grow your business together.