Networking and relationship building is crucial for small to medium businesses. You want these relationships to last, for it’s essential to your business’s long-term growth, profitability, and sustainability. Communication is key in any type of relationship, and there are many ways of executing it. Rise Local has listed a couple of strategies for successful relationship building.
Keep Your Commitments/Stick to Deadlines
When you promise a company that you will get something done by a certain deadline, meet it. The worst thing you can do is lose their trust. People will take note of this sort of commitment to your work. Once they know you meet deadlines, they will want to work with you in the long run. As a rule of thumb, always do the best you can do. That way, if something does fall through the cracks, they will be more accommodating and understanding.
This may sound like a bad thing, but there is no such thing as too much communication. Always keep your partners and contacts informed. Regular status updates and reports in your projects or other collaborations will save your partners the time of having to reach out to you to ask for it themselves.
You don’t want to leave any elements of surprise on your end or theirs. If they encounter an issue on their end, you want them to notify you right away. You also want to let your contacts know what’s going on on your end too. Use every opportunity you have to communicate. This will help build trust in your company, and your contacts can rest assured that you will notify them if a problem arises in the future.
Honesty Is Crucial
Relationship building isn’t just with other business partners. You want to establish an ongoing relationship with your customers too. One of the most important ways of maintaining a healthy relationship is being honest. If you don’t have an answer to something, don’t try to twist the truth. Let your clients or partners know that you “don’t know” but that you will find out for them. Don’t fall into a habit of saying you “don’t know” either. But most importantly, don’t try to twist the truth. Most people will be able to tell when you are attempting to do this, and you don’t want to give them a negative vibe about your business.
Keep in Touch
If you don’t nurture your business or customer relationships, they will dry up. Social media is an excellent way of keeping in touch. You can use these platforms to like, comment, and share your client’s or partner’s posts. You want to be in the forefront of someone’s mind in case there are any new opportunities, and actively engaging with their content is a great way of doing so.
Rise Local Can Manage Your Social Media
Rise Local is a leading SEO and digital marketing agency in the Dallas-Fort Worth area. We can help you nourish your relationship building strategies and manage your social media platforms. Our professional marketing team will maintain an active presence on your accounts and build your brand’s authenticity and trust. Get in touch with us today, and let’s build your relationships!