Your domain name is one of your most important possessions. It’s a customer’s first impression of who you and your company are. Many small business owners don’t consider the important role a domain name plays in branding and marketing efforts.
A domain should be simple, short, and easy to remember. Do your research to see what has worked for your competitors, but be careful not to get caught up in copyright infringement. While you need to be careful, you can learn from other companies and find out what words and phrases your customers will remember easily.
Top-level Domains & New TLDs
Your TLD is important because it needs to accurately reflect what your company does, and it needs to be easy for customers to remember. We can help you determine the right extension for your company. The “.com” extension has been the most popular extension since the birth of the internet. However, another extension might make more sense for your company. There are 280 possible domain extensions and we want to help you choose the right TLD for your domain that is also properly categorized to make sure your customers can find you with ease.
Registration & Renewal
Rise Local can manage all of your domain registration and renewal needs. First, we make sure you actually own your domain name and take care of your registration. The domain registration process should also include buying up any domain names that could eventually be bought, and redirect your traffic to another business.
Typically, when you register a domain name it’s yours for a specific period of time. This period of time usually ranges from one to ten years. If you want to continue using it after your initial registration expires you’ll need to get it renewed. If you don’t get your domain name renewed you will also lose associated services like email or e-commerce dropshipping services. Rise Local can help guarantee the continuity of your domain name ownership and services by managing your renewal.