Pay-Per-Click (PPC) advertising is a strong and effective tool in the overall scheme of your digital marketing plan. Investing your money in PPC advertising not only increases your awareness and brand reputation but also boosts your search rankings and delivers more qualified leads. PPC advertising works beautifully with our SEO strategies and adds consistency to your overall messaging.
Still, when you’re investing money in advertising, we want to make sure it’s worth the time, money, and effort.
Investing money in PPC advertising takes proper strategizing to do it right and deliver a return on investment. That is were Rise Local; your Dallas-based marketing experts come with more than a decade with experience in PPC marketing.
Social Media Paid Ads
Paid social media is a method of presenting ads or sponsored marketing information on popular social media platforms and targeting particular sub-readers. Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social media. Every social media channel is distinctive. Twitter offers small-form content. Instagram concentrates heavily on visual-based content. Facebook has its own marketplace, and Company profiles on Instagram mean you can set up e-commerce and run advertisements from your Instagram account.
The truth is, social media channels are making promoting useful for industries not as attune to advertising. It’s just about discovering how to use them (and which ones are best for your business) to serve your brand and get the highest ROI. Social media ads enable you to target readers that may not have viewed your post otherwise, while also increasing brand awareness and product knowledge. Besides, paid social is a great driver of micro-conversions, whether they be for contests, free samples, or just funneling extra business to your website.
Which platform should I use?
With various social network platforms and more emerging every day, it can be hard to determine where to designate your social media advertising spend. Nevertheless, if you choose the incorrect social media platform to advertise on, you’ll be losing your money.
Within each platform, there are particular types of ads that work to help meet a precise goal. Twitter, Facebook, Instagram, and Pinterest all have similar intentions:
- Build traffic to your website
- Build brand recognition
- Lead creation (Facebook and Instagram only)
- Boost engagement with your page or posts
- Improve reputation
- Increase conversions
- Boost traffic to your website
- Increase post or page engagement
- Lead production
Rise Local can help you direct the traffic of Social Ads. Not only do we specialize in digital media marketing, but we also have the means to provide the best in advertising potential and drive results to our clients. Using engaging media that we capture directly from businesses, we can develop and expand campaigns that attract distinct audiences looking to purchase. We manage every aspect of your ad spend and social management to ensure the same, direct message-ids delivered on behalf of yourself and your business. Rise Local can also educate businesses and empower them to boost their own campaigns as well. Give us a call today, and we will get started.
Rise Local PPC Campaigns
PPC is a constantly evolving marketing tool and must be properly maintained to deliver the most efficient increase in sales and overall revenue. With over a decade of experience in PPC, our team knows how to select the right keywords to target, how to develop them into a strategy, and, most of all, how to target key audiences better suited for your brand. With Rise Local on your side, your PPC will improve your site’s overall traffic and lead your customers directly to the pages that convert into sales. Our marketing creates advertisements that: provide more leads for your website, generate more conversions for your business, and increase your overall return on investment.We know how to create PPC ad content that engages and attracts the right audience and leads them through a sales journey that achieves the desired goals for them and your brand. Once Rise Local learns your business and its goals, we take your Pay-Per-Click Marketing Services to a more profitable position. Our goal is to develop effective PPC campaigns or to improve the strategy of your current PPC campaigns. Many of our campaigns increase the number of clicks for each campaign and lower the average Cost Per Click (CPC) while maintaining or reducing your PPC campaigns’ cost.In Pay-Per-Click advertising, we make sure that you are getting a greater return with your marketing budget. We determine what keywords will be the more effective for your business, but we don’t just stop our process there, Rise Local PPC marketing experts monitor your ad performance and costs.