A well-built website is vital to the success of your business. Your business needs to rank high up in search engine results pages (SERP). It should provide concise, engaging, and relevant information directly targeting your preferred audience. It should be able to handle an influx of visitors and manage their requests. In reality, there are a lot of things your website should be able to do. Monitor your website’s performance and if you start noticing any flaws, give the Rise Local digital marketing team a call. Below are some common things that can hinder sales lead generation and prevent business growth. If you notice any of these, rest assured we know just how to handle the issue.
One of the most obvious indicators that it’s time to rebuild your website is if it’s broken. Keep your eyes peeled for broken links, slow loading media and web pages, poor layouts across different devices. Some old websites just won’t work as well with new browsers. It’s absolutely essential that people can access content from the convenience of their mobile devices. Does your site still have a separate mobile URL?
Your Company Grew
When your company really starts to take off (perhaps due to our digital marketing efforts) you may need to rebuild your site to keep up with customer demand. Your beginner website might move slow when large numbers of people are browsing, might not be set up to include e-commerce, or be capable of accepting online payments. Does your website show your new scale?
It may be time to redesign your website once you lock down your product or service, target market, and really start establishing yourself. Then, you may choose to redesign your website to better reflect your mission. Even if you’re a long-standing, well-established business it may be worth the time and effort to modernize your site and keep up with your competitors.
This is a big one! Prospective customers need to be able to easily navigate your website and find what they’re looking for. They should be able to quickly find relevant information without requiring a degree in Computer Science. A great streamlined website will offer clarity, consistency, and conciseness. This will help prevent high bounce rates, and convert to more sales leads.
Your website needs SEO elements to make it rank on Google. This includes H tags, meta tags, alt tags, catchy titles, keywords, and high volumes of the published content. You must keep up with all of these things to stay relevant.
Rise Local Website Builds
Here at Rise Local, our team of digital marketing experts understands the importance of a high-quality website. If your site is displaying serious issues or is perhaps just a bit antiquated we can take care of your needs. Our web development team specializes in WordPress builds and can quickly put together a stage site for you to review. Once our expert copywriters complete writing fully optimized copy for your site and all of your media elements are loaded, we’ll be ready to launch your revamped website. If you noticed your website has any of the above problems, contact us and schedule a free consultation. We’d be happy to provide you with further information about our capabilities.