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With Rise Local SEO the one thing we can always promise we won’t sell to you is a “Website”. Great websites are built up with content and media, not bought. Ready to spin up a stage website and compile all your media? Our core website solution is a web standard and toolset that helps our teams publish media with SEO in mind all of the time. Ask us why our Podum stack is a must for your new and improved search engine optimized website.

Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

Building an SEO-friendly site takes:
Page Speed
Studies have shown that visitors like fast-loading pages. They decrease bounce rates and raise conversion rates. Amazon found that their revenue increased by 1% for every 100ms decrease in load time. On top of that, having fast loading pages helps your SEO. Especially on the first page of Google, page speed can really make a difference. And, as of May 2021, Google will take into account more metrics that aim to measure user experience. This new set of metrics is called Core Web Vitals.

There are hundreds of tweaks you can make to your website and web server that will help you get better page speed, but here are the most common best practices that you should take into account:

Use a content delivery network
Limit the amount of JavaScript libraries that are loaded
Minify JavaScript and CSS files
Optimize your images
Reduce server response time to <500 ms
Use browser caching and file compression
Leverage the power of entity

Page Level Intent
A responsive design means that the design adjusts itself to the device it’s being used on. Responsive designs are great for both visitors and search engine crawlers. They a consistent experience for visitors to your website, regardless of the device they’re using.

HTTPS
HTTPS stands for Hyper Text Transfer Protocol Secure. It’s the secure version of HTTP, the protocol over which data is sent between your browser and the website you’re visiting.

XML sitemaps
XML sitemaps are an efficient way of telling search engines about the content you have on your website. Therefore, they play an important role in making sure your content is crawled quickly after publishing or updating.

Information Architecture
Information Architecture is the art and science of designing a structure for presenting your website’s content. It’s about defining what content is present and how it’s made accessible. Information Architecture is where User Experience (UX) and Search Engine Optimization (SEO) meet. Everyone benefits from having a good information architecture, so this is an important phase in building a new website.

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