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TikTok for Business 101: Using Trending Sounds to Go Viral

There are a lot of moving parts to keep track of when trying to create your next (or first?!) viral video. You’re probably on the hunt for the perfect location, sprucing up your look, seeking out the perfect lighting, and memorizing the lyrics and dance steps for your next TikTok production. However, you might not have considered how important the actual audio selection is. Using trending sounds can give you a big boost and could even land you a coveted spot on the FYP.  

TikTok’s algorithm recommends videos that use viral sounds because it already knows people like them. By incorporating trending audio, you have a better chance of showing up on more users’ FYP. Aside from that, people that really like the sound will click the audio and watch more videos using it. 

If you chose your audio strategically, a potential buyer in your target demographic may discover you and become interested in your product or services. Today, Rise Local Dallas is going to tell you everything you need to know about trending TikTok audio and how to use it to make your business go viral. But before we get started, check out our social media coordinator’s tips for going viral on TikTok.

What are trending sounds on TikTok?

You may be wondering what a TikTok sound even is. Well, it’s really just audio placed with a video. Sounds can be humorous, entertaining, informative, and more. There are a ton of different niches and communities on TikTok, and different sounds appeal to different demographics. A trending sound is any audio that “blows up” and that creators all across the platform start using. 

How do you use a TikTok sound?

Dallas-Fort Worth businesses using TikTok to promote their offerings need to be careful about how they use sounds to avoid copyright infringement. Fortunately, the hit social media platform has created a special commercial sound library for businesses to use. All you have to do is go to make a TikTok and tap the “Add sound” button at the top of the screen. From there, you can access the sound library. This is where things can get a little confusing based on the type of account you have. So let’s break it down.

Personal account– This is a pretty good option for small businesses looking to show off their goods and process. You can even check your analytics and promote videos on this type of account. It’s also beneficial because you have access to trending audio that is great for bringing attention to your business. To find the most popular songs, check out the “TikTok Viral” playlist. Just be careful to pick from the commercial sound library if you’re actually selling your services. 

Business account– If you have a business account, you’ll be directed to the commercial sounds. You can still pick hot, trending sounds by selecting “TikTop”, but you won’t find the same sounds that you would on a personal account. You can still get a lot of views with these, but you probably won’t see funny audio clips from the latest blockbuster films or popular produced songs by artists like Kanye, Taylor Swift, or Olivia Rodrigo. However, with a business account, you can partner with influencers and run paid ads so it may still be worth it to you to choose this type of TikTok account. 

How to choose trending sounds

One of the first things you should do to find a trending sound for your viral video is visit the trending playlist. There, TikTok will show you what people are interacting with the most. However, you can also take a look at your competitors and see what’s working well for them. Basically, it’s all a numbers game and you want to go after audio that a lot of people are listening to. From there, you just need to figure out your niche and create unique content with it. 

Hot tip: You can even play trending songs quietly in the background of videos you’re speaking in so TikTok will put your video on more people’s FYP. Just make sure viewers can still hear you easily.

Rise Local’s TikTok Audio Picks

If you don’t have time to scroll through all of the trending sounds TikTok has to offer, try a few of these sounds that are taking off right now!

  1. It Costs That Much- Woah Dude
  2. Into The Thick Of It- The Backyardigans
  3. Almost there- Contains music from: “Almost There”
  4. DONT BE SUSPICIOUS- Helios
  5. FEEL THE GROOVE- Queens Road, Fabian Graetz
  6. Running Away- VANO 3000
  7. Oh No- Kreepa
  8. Alien Blues- Vundabar
  9. Hell to Da Naw Naw Naw- Bishop Bullwinkle
  10. Original sound- guymclachlan, Guy McLachlan

Rise Local- Dallas social media marketing agency

We are a full-service media production and social media management company headquartered in Dallas, Texas. We’ve helped numerous companies grow with the help of our digital marketing services and now we want to help you too! Call today to schedule a free initial consultation and discover how Rise Local can introduce you to paying customers that you’ll love working with.

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